New Plumage For Bird

Another phase in the evolutionary process of Bird.Money

Published in

OCADA AI (Formerly Bird.Money)

3 min readJan 25, 2021

The new Bird.Money logo to lead us into the future.

Building a brand requires a lot more than fancy logos and a slick website. Sure they look great, but when you boil things down, many times you find that there’s no substance behind all of the glitz. Branding is much more than that. It’s really about a community. The entire voice of a community; their vision, their passions, their beliefs. A brand isn’t a product or service. It isn’t a team or group. It’s a belief system. The reason why brands are often entities in and of themselves is because of that belief system.

Bird.Money entered the Decentralized Finance space with purpose and intent. With a belief. That we as a passionate group of individuals could do something special and important. Something revolutionary.

Yes, I know you’ve heard this so many times before. But it’s true. Bird.Money didn’t enter the DeFi space to become another one of many. Yield farming, lending protocol, oracle; all of which currently exist, ad nauseam. That wasn’t the intention at all. The intention of Bird.Money has always been to bridge the gaps between legacy finance and DeFi.

The ideas and visions that originally drew our community to our brand were the focus for our revised roadmap. This laid out our dedication to what we have always intended to do in a measurable way: focusing on our oracle to bring off-chain analytics to the blockchain. Creating a Trust Network which delivers a Trust Score, the DeFi equivalent to a credit score, which will mitigate risks for DeFi users and lending protocols in a way which has never been done in the past.

Today we present the new look to take Bird.Money to the next stage of our journey. A focused approach to capturing our voice as a community, our vision and our beliefs.

We are pleased to present our new logo: The Cardinal. A noble creature from the north who does not abandon her home, withstanding the cold of winter. Who fiercely guards her territory to protect it but also sings whilst nesting and shares song phrases with her mate. Committed, passionate and protective. A symbol of our beliefs.

We’ve built out the Bird.Money visual ecosystem as a scalable and comprehensive visual identity system in this, the first phase of an evolutionary process. This scalable system allows for us to grow the brand and its future service offering in a unified and cohesive way.

Along with our new logo and visual identity system we are extremely proud to also present our new website which is now live.

This marks the first pivotal phase in the way we move forward, us with our community, together as an evolving brand.

We’ve got plenty more to be announced in the coming weeks, so make sure to join our official Telegram Community Flock and announcement channels, follow us on Twitter and check in periodically to stay abreast of the news to come.

Thank you to our amazing flock of dedicated, impassioned individuals who share our vision, our passions and our beliefs. We’ll continue on the trajectory of our flightpath and keep our flock well informed of whatever lies ahead.